Fixed-Cost/Royalty Model

This mixed model can be applied to a service such as Marketing Strategy formulation and implementation (executor role). Specific activities within the Marketing Strategy (e.g. Marcom activities) will be executed on a Fixed-Cost Model, while the conceptualisation and monitoring activities will be on a Royalty Model. The client organisation and we agree on the activities that will be on a Fixed-Cost Model, and those on the Royalty Model: following which, the relevant operating principles (described under the other models) apply to the respective sets of activities. The Fixed-Cost/Royalty Model allows the client organisation to hold us accountable for the success/failure of the Marketing Strategy, rather than view us as just a consulting set-up.