This section contains white papers that a growing business (MSME) will find useful in understanding concepts such as Marketing Strategy, Product Management, Marcom, and CARe.

The following articles are under various stages of preparation and publication. Published articles are available for downloading as per the "Terms of Service" of this website.
1. Marketing in a Not-So-Flat World!
2. Is Cost a Competitive Advantage or a pointer to one! [An excerpt of this article was published in "Indian Management" Vol 46, Issue 10 (October 2007)].
3. The Importance of Product Management in a Not-So-Flat World!
4. Dark Matter and Brand Attraction!
5. Market with CARe (CARe - Customer Acquisition & Retention)!