This section contains tools that a growing business (MSME) will find useful in implementing a marketing practice or a CARe process within the organisation. The tools cover different functions of running a marketing practice in a MSME.

1. Customer Relationship Management (CRM)
vtiger CRM is an Open Source CRM solution that offers features on par with licensed and more expensive CRM solutions. Go to www.vtiger.com for further information, and to download the utility.