Promise

Our Promise is: “Taking Know-How to Market”. A significant percentage of MSMEs have the technical know-how, in their respective areas of business (be it manufacturing, services, or high-technology), but suffer from a lack of marketing nous. This lacuna may extend right from the needs analysis stage to the product conceptualization/design stage, at one extreme; to, planning marketing strategy or just executing marketing strategy, at the other extreme.

Consequently, we focus on four categories of marketing lacunae within client organisations:

1. Manufacturing capability/technical skills exist; but the organisation needs to know what market to address, the type of product to design/configure, and how to market
2. Manufacturing capability/technical skills exist, as does the product; and the organisation needs to know how to address the market
3. Manufacturing capability/technical skills exist, as does the product, as well as a marketing strategy; and the organisation only requires assistance in executing marketing strategy
4. Assistance in reviewing the customer acquisition and customer retention processes of the organisation

To learn more about how we intend to deliver on our promise, please read about our Services.