Organisations exist, through their products. Self-perpetuation, through a constantly regenerated product portfolio, is achieved through the organisation’s equivalent of a genetic code: its marketing and customer-interface processes. And, that’s why it is so important that these processes function, repair themselves, and evolve. Organisations that have the know-how to engineer products, but not the marketing and customer-interface processes to regenerate them, doom themselves to an early death.

Sam Thomas Associates assists Micro, Small & Medium-sized Enterprises (MSMEs) by taking their know-how to market. If your organisation requires Product Lifecycle Management, Product Marketing, and Customer Acquisition/Retention expertise, then you will see value in contacting us. Read On...